Release Date: 2022
Editor's Notes: We've barely recovered from the Ls we took on the JJJJound x New Balance 990v4 a few weeks ago, and it already looks like the duo are gearing up to deliver another round of disappointment, and I, for one, can't wait.
When it comes to the New Balance 990x series, limited numbers and hefty resale prices are traditional for collaborations. This is true even despite the seemingly rising frequency of collaborative releases. This year alone, we've seen drops from Paperboy Paris to J.Crew, Todd Snyder, DTLR, and Aimê Leon Dore.
Most of all, however, any NB silhouette dropping under JJJJound's imprint is going to sell fast and resell hard. Seriously, take a quick browse on Stockx or Klekt, and you'll be astonished by some of the sale prices.
The Montreal-based studio – or mood board as it self-states – has seemingly mastered recoloring the 990x series, regardless of the model.
Over the past week, a new colorway of the 990v3 has surfaced. The full length of the upper features a mid, sage-like green suede and mesh, with a deeper, woody green dotted around the sneaker for a subtle contrast.
An off-white sail coloring that sits at the laces and rear of the midsole ties the palette together, while traditional touches of white and silver at the heel, tongue, and midsole bear the unmistakable DNA of the 990v3.
While official details concerning this upcoming sneaker remain spotty, more and more images have continued to surface as the days pass, leaving everybody wondering how soon we can expect this next drop. If the last drop is anything to go by, we can expect a slow, strategic tease.
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