This article was published on October 18, 2022 and updated on January 9, 2023

Brand: Joe Freshgoods x New Balance

Model: 993

Release Date: October 21

Buy: New Balance and END.'s websites

Price: $220

Editor’s Notes: Joe Freshgoods and New Balance can't stay away from each other, and quite frankly, I'm more than okay with that (more drops for us!). Reconnecting for their fourth collaboration, JFG and New Balance dabble in the performance arts.

For the latest linkup, Joe Freshgoods dives back into the 990 series, issuing three pastel spins on New Balance's 993 model. Precisely, the Joe Freshgoods x New Balance 993 arrives in Powder Pink, Sage, and Arctic Blue, upholding the Chicago designer's supremacy of tasteful schemes.

Like his "Inside Voices" and "Outside Clothes" projects, Joe Freshgoods' New Balance 993 collab reveals a new narrative surrounding the Black experience — this time, celebrating Black creativity in its many forms.

In the visuals, Black artists like Monica, Scottie Beam, Jaden Smith, Storm Reid flex Joe Freshgoods' 993 sneakers and the designer's forthcoming fall uniforms (note: both the apparel and shoes drop on October 21 on JFG's website).

Contrary to popular belief, Joe Freshgoods' Performance Art pack wasn't his way of closing the door on his New Balance partnership. Simply, the 993s marked the an of an era — if you will, a reflection on his journey thus far with the Boston footwear label.

"If this were a book, the 993's would complete the first chapter," the designer stated. "It's a combination of all of my shoes put into a pack."

"So, Performance Art is my rendition of working with New Balance and the final chapter of this color story."

In other words, New Balance and the fashion mastermind are just getting started.

While the Chicago designer released the pink sneakers exclusively through his platform, the remaining renditions saw public launches and sellouts at stockists like New Balance and END.

No worries, though. The Joe Freshgoods x New Balance 993 "Performance Art" sneakers are slated to drop again at END. on January 11 — but only in the "Arctic Blue" colorway.

After conversing over cream 550s and using their inside voices, there's no telling what the next chapter of Joe Freshgoods and New Balance's partnership may bring. Even so, I anticipate we're in for more works of art.

To stay updated on everything happening in the sneaker world, check out the best sneakers to add to your rotation this week, follow @highsnobietysneakers on Instagram, and sign up to our newsletter for early access to the best drops sent straight to your inbox.

What To Read Next

  • Image on Highsnobiety

    The Award Goes to...the Pre-Grammy 'Fits!

    Style
  • Image on Highsnobiety

    The Jordan Brand Slides Into the Mule-Verse

    Sneakers
  • Image on Highsnobiety

    Tom Brady's Thirst Trap Is Giving Down Bad

    Culture
  • Image on Highsnobiety

    Ben Affleck's Miserable Face Is Grammy-Worthy

    Culture
  • Image on Highsnobiety

    Behold! The Best 'Fits from 2023 Grammys Red Carpet

    Style
  • Image on Highsnobiety

    EXCLUSIVE: Questlove, Crocs King, on Taking Zegna to the Grammys

    Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.