Street Style is an ongoing series shot by Highsnobiety. See more here.

Name: Jun Hyeong Park Location: Seoul, South Korea Occupation: Buyer Brands: Supreme, Palace Skateboards, Ray-Ban, Reebok

We asked Jun a few questions to get to know him better. Keep up with the discussion through #HSstreetstyle.

What do you do for a living?

I work with FABBO, which is a fashion distributing company in South Korea. My role is to find good brands and bring them to the South Korea market.

When taking on a new brand, what characteristics do you look for?

The main logo and the identity of the brand.

Which brands are you most excited about at the moment?

I like Palace, especially their Tri-Ferg logo.

Do you skate?

Yes but not professionally. It's just a big hobby of mine.

Does the South Korean fashion scene actually live up to the hype or has the internet over-hyped it?

I think South Korea's fashion scene is getting bigger and better. Also the consumer market is growing. A lot of fashionable people in South Korea are starting to look for better brands.

Can you recommend some South Korean brands that people might not know?

I think Leata is the right answer. I like their graphic work and I personally like their movement.

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