After unveiling its ‘Generation K by K-Swiss‘ campaign back in August, the heritage American tennis brand followed up with a special edition of their Icon Knit sneaker for the holidays.

Designed for a new breed of hustlers and entrepreneurs comes a new rendition of the Icon Knit in a Black/Charcoal colorway, pushing beyond its original court boundaries into the realm of contemporary style. The flexible knit uppers sit atop its signature Gen-K EVA outsole for ultimate comfort and style.

We picked our three favorite colorways that you can cop right now.

  • Main Image Source: K-Swiss
Words by Daniel So
Branded Content Editor

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