Between the fashion industry's many mix-ups, franchise tie-ins, and celebrity co-signs, we're either in the golden age of collaborations or experiencing crossover overload. Get ready to add another to the list, as KAWS is has finally revealed his Reese's Puffs partnership.

The surprise cereal collab comes at a moment of peak KAWS.

After his TOKYO FIRST exhibit, the Brooklyn-based artist launched joint efforts with COMME des GARÇONS Parfum and bag brand PORTER, following a big year of drops that included sacai, Human Made and COMME des GARÇONS SHIRT.

Oh, and the artist debuted a Fortnite collaboration.

First seen by users on the KAWS subreddit, the Reese's Puffs cereal boxes were then confirmed by KAWS himself in a paid Reese's post. Cut us in, KAWS!

Finally, we get the full KAWSPUFFS reveal, introducing a special orange box and rare blue box, a never-before-seen look for Reese's Puffs.

The classic orange box can be yours for $3.99 but the blue box is only available from two sources: a limited $49.99 drop on the KAWSPUFFS website on November 17 and an ongoing challange.

By scanning the QR code printed on each box, users will be lead to a site made by Acute Art, an augmented reality company that has worked with KAWS in the past to create thematic apps.

There, users can register for a KAWSPUFFS contest that runs from November 15 until February 27 and will grant lucky winners a blue box — some signed by KAWS himself — if they can get the high score in the KAWSPUFFS AR game.

Scott and Lil Yachty were Reeses Puffs' first major move into the celebrity collaboration market, though the General Mills company hasn't ever really shied away from collaboration. Tinashe recently helped launch Puffs FX, for instance, and back in 2017 Reeses Puffs partnered with NBA 2K18.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.