Following up on “HUMBLE.,” “DNA.” and “ELEMENT.,” Kendrick Lamar returns this week with yet another DAMN. visual, this time for Rihanna-assisted “LOYALTY.” Once again we find the movie-like aesthetic directed by Dave Meyers and the little homies.
The entertaining clip in turn highlights K Dot and RiRi in a number of rather dangerous situations, from a roadside fight to dangling off of a high-rise building, a car crash, and more. In short, Kendrick has the lady’s back, of course coinciding with the overall theme of the song.
Press play above to watch Lamar and Rihanna star in “LOYALTY.,” then see below for his other visual releases from DAMN.