Love her, hate her, or love to hate her, Kim Kardashian makes an effing good swimsuit.

I have plenty of issues with the influencer extraordinare, who recently gave women in business a rather unhelpful piece of advice: "Get your fucking ass up and work."

When placed in context with Kardashian's long history of blackfishing (essentially stealing from Black culture), her comment held some pretty problematic connotations. But who are the Kardashians if not problematic?

I don't agree with Kimberly's Thatcherian, bootstrap mentality. That said, her words sting a lot less if you interpret them as a swing at her fellow Hollywood nepotism babies (looking at you, the entire cast of Girls, minus Adam Driver).

I could talk about Kim K.'s latest PR gaffe for days, but I'll get to the point: SKIMS' new swimwear collection is genius.

Kardashian is many things, but she's not stupid — and neither is her team. With SKWIMWEAR (?), the shapewear brand fills a very obvious gap in the market for bathing suits that are affordable, flattering, and not covered in ruffles or garish tropical prints.

Available in a selection of skin tones and understated shades of periwinkle and gray, the collection includes a wide range of versatile silhouettes: a basic one-piece, a classic string bikini, a tankini, and even fuller-coverage options.

When was the last time you found a bikini that retailed for under $100, top and bottom included? And when was the last time you saw a simple, long-sleeve swim shirt in sizes up to 4X?

Sure, there are other brands that dabble in similarly classic swimwear. Take Andie Swim, for example, one of the only labels that specializes in directional yet no-frills bathing suits in many sizes. I've shopped from Andie, and I love it — but its branding just doesn't feel as cool as SKIMS'.

There are plenty of other celebrity-owned swim lines, too. But Emily Ratajkowski's Inamorata is too fussy for me, and much of Kylie Swim looks like it would barely cover my vulva.

Swim by Kim isn't the first time SKIMS has convinced me, and other conflicted consumers, to begrudgingly buy into the reality star's brand.

When the line first launched in 2018, even the most Kim-averse had to admit: there was essentially no other brand making affordable shapewear in tons of skin tones and sizes. Writer Tahirah Hairston even admitted: "I hate how much I love my SKIMS."

And don't forget SKIMS x Fendi, a masterful lesson in the power of branding.

You won't catch me keeping up with Kardashian's new reality show or wearing those latex outfits she likes. But, come summer, you will catch me outside in a SKIMS bathing suit.

What To Read Next

  • Image on Highsnobiety

    Amidst the 'Renaissance' Ticket Chaos, Beyoncé Lets Loose at a Pre-Grammys Party

  • Image on Highsnobiety

    The Château Royal Wants You to Know You're Sexy

  • Image on Highsnobiety

    These AJ1s Might Cost You a Month of Rent

  • Image on Highsnobiety

    All the Details: Tiffany & Nike's $400 Air Force 1

  • Image on Highsnobiety

    And Just Like That... Gucci Birkenstocks

  • Image on Highsnobiety

    Even Stüssy's 8-Ball Nylon Jacket Didn't Stand a Chance

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.