Lexus Takes Dadcore To The Next Level Of Luxury
So, being a dad is cool again? Well, actually, it never really went out of style, but these days, it seems that fatherhood as an aesthetic is back in rotation. With Drake and A$AP Rocky on full daddy duty and the likes of Pedro Pascal, Bradley Cooper, and David Beckham all jostling for the title of “World’s Sexiest Dad,” dads are unequivocally winning, and rightfully so.
In honor of fatherhood’s return to the spotlight, NTWRK, the curated retail platform known for celebrating culture and those who create it, teamed up with luxury automaker Lexus and Ivorian creative Adonis Bosso to craft a unique capsule tailored specifically for your old man.
As a proud father himself, Bosso found it important to join in on a project that properly celebrates fatherhood for all that it can be while cheekily poking fun at some of the familiar tropes made of every dad.
“Fatherhood is an extraordinary journey that continuously reveals new depths within me. It's reshaped my view on legacy and the imprint I'll leave for my son,” shares Bosso. “I want him to see life as a canvas for his dreams, valuing creativity and uniqueness. To me, luxury is about experience rather than possession, a concept mirrored in the thoughtful craftsmanship of the Lexus TX, embodying the values I hope to pass on to him.”
Set to release in conjunction with the launch of the first-ever TX model, a three row SUV engineered by the premiere auto-brand, the exclusive “Dadcore” collection offers elevated classics that encapsulate the lifestyle of the modern dad. Created to emulate the standout comfort and luxury of the latest addition to the Lexus catalog, the thoughtful collection seamlessly infuses style and functionality into a three-piece line of items every father needs in their arsenal.
Providing new meaning to the term “dad swag,” the capsule gives the classic Hawaiian vacay shirt a much-needed revamp––sorry, dads, but it was time. With a vibrant feel that showcases a mix of illustrated TX models positioned next to quintessential imagery synonymous with the (in)famous shirt, this statement camp collar button-up is a no-brainer for pops as he readies himself for the next family trip.
Also featured in the collection are two artifacts no dad should live without: his go-to chair and signature cooler to stash away beverages. Emblems of modern luxury, both staple items are designed with lavish brown leather to mirror the TX's plush and opulent interior. A perfect combo for on-the-go dads to enjoy a well-deserved sip and sit just about anywhere, the essential Dad chair and accompanying cooler keep all the important things in perspective.
Available exclusively on NTWRK, dads, aspiring dads, and dad affiliates will have the chance to win the limited edition capsule. Enter now on the NTWRK app and tune in on November 30 at 1 pm EST / 4 pm PST when winners will be announced live.
As Dadcore gets taken to the next level, thanks to NTWRK and Lexus, be sure to visit thentwrk.com for more information.
