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An Exclusive First Look at MCM's SS21 Campaign

in StyleWords By Lia McGarrigle
1 / 28
MCM

Brand: MCM

Season: SS21

Key Pieces: The shorts in slide 22 are a vibe for getting involved in the giant shorts revolution.

Buy: MCM

Editor’s Notes: Luxury fashion house MCM has just released its SS21 lookbook, making us yearn for the brighter days ahead.

Called “Techno Jungle,” the editorial creates a type of digital safari, imagining a lush digital world for us to explore while staying firmly in our homes. Styled by 032c’s Marc Goehring, the colorful shoot shows the models in CGI dreamscapes — think John Carter of Mars if he was dressed head-to-toe in luxury fits — produced by Berlin-based CGI artist, Manuel Carvalho, and photographer Mathilde Agius.

The clothes take inspiration from MCM's 45-year history, updating sharp tailored suits, crisp rain macs, and leather bags with all-over logos and bright playful prints. It also includes some classic double-denim, summer-ready bucket hats, and monogrammed face masks. Take a journey through the collection via the gallery above.

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