Sign up to never miss a drop
Highsnobiety

An Exclusive First Look at MCM's SS21 Campaign

in StyleWords By Lia McGarrigle
1 / 28

Brand: MCM

Season: SS21

Key Pieces: The shorts in slide 22 are a vibe for getting involved in the giant shorts revolution.

Buy: MCM

Editor’s Notes: Luxury fashion house MCM has just released its SS21 lookbook, making us yearn for the brighter days ahead.

Called “Techno Jungle,” the editorial creates a type of digital safari, imagining a lush digital world for us to explore while staying firmly in our homes. Styled by 032c’s Marc Goehring, the colorful shoot shows the models in CGI dreamscapes — think John Carter of Mars if he was dressed head-to-toe in luxury fits — produced by Berlin-based CGI artist, Manuel Carvalho, and photographer Mathilde Agius.

The clothes take inspiration from MCM's 45-year history, updating sharp tailored suits, crisp rain macs, and leather bags with all-over logos and bright playful prints. It also includes some classic double-denim, summer-ready bucket hats, and monogrammed face masks. Take a journey through the collection via the gallery above.

What To Read Next

Highsnobiety

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.