An Exclusive First Look at MCM's SS21 Campaign
Brand: MCM
Season: SS21
Key Pieces: The shorts in slide 22 are a vibe for getting involved in the giant shorts revolution.
Buy: MCM
Editor’s Notes: Luxury fashion house MCM has just released its SS21 lookbook, making us yearn for the brighter days ahead.
Called “Techno Jungle,” the editorial creates a type of digital safari, imagining a lush digital world for us to explore while staying firmly in our homes. Styled by 032c’s Marc Goehring, the colorful shoot shows the models in CGI dreamscapes — think John Carter of Mars if he was dressed head-to-toe in luxury fits — produced by Berlin-based CGI artist, Manuel Carvalho, and photographer Mathilde Agius.
The clothes take inspiration from MCM's 45-year history, updating sharp tailored suits, crisp rain macs, and leather bags with all-over logos and bright playful prints. It also includes some classic double-denim, summer-ready bucket hats, and monogrammed face masks. Take a journey through the collection via the gallery above.
