Brand: nanamica

Season: Fall/Winter 2021

Buy: nanamica's New York flagship

Editor's Notes: Though New York isn't quite the shopping mecca it may have been in its heyday, there are still plenty of boutiques worth popping into both as a tourist or local. Case in point: nanamica's New York flagship, which opened in late August 2020.

Takes guts (or a death wish) to open a brick-and-mortar during a global pandemic but nanamica knows what it's doing.

Helmed by Eiichiro Homma, who also oversees Goldwin lines like The North Face Purple Label, nanamica is a veritable institution in Japan and is earning an international reputation for its reliable, wearable daily drivers. Doesn't hurt that cool-kid stylist Akio Hasegawa has overseen its recent seasonal imagery.

The New York outpost is nanamica's first dedicated American store, though it sells to various retailers across the country. It's hosted some of the final Western TNFPL drops but pretty much just sells nanamica now, though the recent nanamica x TNF collab might be in stock.

It's not officially a celebration of the store's first year in business but an exclusive Fall/Winter 2021 collection will soon arrive at nanamica NY — yet another reason to stop by.

A few nanamica classics appear here, all in hardy fabrics and boosted by subtle bits of high-end flair. Sounds like jargon but it's true: there's a field down jacket that looks like a basic harrington but actually has a water-repellant finish on the outside, a Coolmax lining, and Goldwin's Kodenshi down inside, which helps balance body temps even in brisk weather.

There's also a set of garment-dyed T-shirts and snap-button hoodies, which feature embroidery, oversized cuts, and artwork from illustrator Aki Ohnishi; I couldn't find a website for Aki but perhaps they prefer the low-key life, which I respect.

I mean, that's basically nanamica's appeal: it's good, low-key stuff. Like the Japanese TNFPL exclusives and much of The North Face Japan's output, nanamica's garments focus foremostly on thoughtful fabrication.

What To Read Next

  • Image on Highsnobiety

    Michael B. Jordan Is Living Proof That Sleeves Are Irrelevant

    Style
  • Image on Highsnobiety

    Hanae Mori's Butterfly Effect

    Style
  • Image on Highsnobiety

    Drowning in Light: Exploring the Best of Stone Island's Reflective Outerwear

    Style
  • Image on Highsnobiety

    Fallin' Through Stüssy's Fall '22 Lookbook

    Style
  • Image on Highsnobiety

    Reign of Fire: Sonoya Mizuno Takes on Her Biggest Role Yet

    Culture
  • Image on Highsnobiety

    Post Netflix Binge, Vans Goes Full Fanboy for Stranger Things

    Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.