Let me tell you something: nothing – and I mean nothing – gets me going quite like a enigmatic billboard previewing the bare bones of an upcoming sneaker release.
So when New Balance’s “Too New to Preview” barely-there teaser in partnership with Slam Jam landed last week, my juices were really flowing.
Fresh off the back of a debut collab in 2021, New Balance and Slam Jam look to be in cahoots once more, that's after a mysterious billboard featuring a loading symbol at its centre beneath both labels' motifs appeared in Milan.
Further down reads “Too New to Preview,” before the fine print confirms that a 991v2 is incoming.
The specifics? Non-existent. Although @Le.Syndrome has shared leaked images of what it suspects to be the aforementioned 991v2 (scroll along), which will reportedly land on October 13.
Yup, it’s another gray New Balance 991 with turquoise accents on the midsole. Ground breaking? Hardly, but that’s the beauty when it comes to a New Balance collaboration, it doesn’t have to be.
Take its recently-revealed Carhartt WIP collab, for instance, which remixes New Balance's 990v6 with a beige workwear-indebted colorway, or its latest Stone Island mash up.
New Balance needn't go mad when it collabs and with Slam Jam it certainly hasn't. In fact, if these leaked images turn out to be the real deal, they might even surpass the less-is-more vibe of their debut release. We'll see.
