Model: Air Max BW "Persian Violet"
Release Date: September 24
Price: £124.95 (approx $172)
Buy: Online at Nike SNKRS
Editor's Notes: Close your eyes. It's 19991 again, Mariah Carey, Whitney Houston, and Vanilla Ice are heading up the Billboard Hot 100, and Nike has just released a future classic – the Air Max BW.
When the BW hit the streets, it was met with love – originally developed as a lightweight alternative to the Air Max 1 and featuring the same Air unit as the Air Max 90; the silhouette took the best parts of its predecessors and made them bigger and better.
The BW, or 'Big Window,' took its namesake from Tinker Hatfield's retooling of the AM90 midsole unit. At its core, the Big Window retained the technology and function of the 90, but the stripped-back foam left more of the Air unit exposed. As the sneaker's retro advertisement put it, the BW is "Air Even More Max."
Through the early 2000s, the sneaker's popularity continued to grow, putting it at the forefront of the music scene, appearing on the front cover of Dizzie Rascal's 2003 debut Boy in Da Corner.
Now, the Nike Air Max BW is returning in its original colorway. A timeless blend of white, black, and "Persian Violet," the finish is a testament to the shoe's legacy and cultural impact.
To stay updated on everything happening in the sneaker world, check out the best sneakers to add to your rotation this week, follow @highsnobietysneakers on Instagram, and sign up to our newsletter for early access to the best drops sent straight to your inbox.