Cast your mind back to the late 2000s and early 2010s. While you attempt not to lose yourself in all things Y2K, the glory days of Runescape, or the ringtone era, you may just stumble across a beloved Nike portal. I am, of course, talking about NIKEiD.

Back in my early teens, NIKEiD was all the rage. If you loved sneakers and personalization, this was as good as it got. Sure, the silhouette options back then weren't the greatest, with what was available greatly dependent on your region, but nothing beat slapping your initials on the back of a multi-colored pair of kicks. Instant gratification.

As the years progressed, the platform evolved. As it grew, it felt like the love of the service began to fade out somewhat until its revival as Nike By You.

Fast forward to 2022, where Dunk Lows have paced past the Air Force 1 Low as the street standard Swoosh style, and the service is once again in hot demand.

Despite Dunks being everywhere, in every color, restocks have been reserved for certain colorways, namely the infamous "Panda." For those seeking something personal, Nike's Dunk Low By You is a saving grace.

This time around, however, there's a catch. Unlike the heydays of NIKEiD, the Nike Dunk By You restock comes with two limitations – firstly, it's reserved for US customers (for now), and secondly, you'll need to be granted Exclusive Access via Nike SNKRS.

That's a lot of hurdles to overcome to get your hands on a pair of Dunks, especially when new colorways drop pretty much every week, but if you want to kick about in a pair that nobody else has, SNKRS (maybe) has your back. Good hunting!

What To Read Next

  • Image on Highsnobiety

    Marvel Spotlights Local NYC Heroes Behind Small Businesses

  • Image on Highsnobiety

    On Preview at Pharrell's Auction House: His 18K Gold Blackberry, Custom LV & More

  • Image on Highsnobiety

    Ahoy! Vans Finally Gave 'One Piece' Its Big Sneaker Collab

  • Image on Highsnobiety

    Balmain & Evian Created Couture From Plastic Water Bottles

  • Image on Highsnobiety

    Fresh Aeir: A Chat With the Tesla Alum Making the Impossible Burger of Fragrance

  • Image on Highsnobiety

    Heron Preston: "Collecting Sneakers You Don't Wear Is Irrelevant"

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.