Release Date: 2021
Buy: Online at Nike
Editor's Notes: If you tilt your head slightly and squint really hard, you could confuse the Nike Swoosh for a smile. A kind of awkward, confused smile, but a smile nonetheless.
Nothing beats sharing a slice of positivity, and Nike has enjoyed doing so over the years with its "Have A Nike Day" slogan. The branding concept was at the center of Sean Wotherspoon's hybrid Air Max 97/1 – the phrase was plastered on t-shirts, campaign imagery, and the iconic Swoosh smiley could be found on the sneaker's insole.
After a fruitful run over the years, Nike has decided to retire the concept and usher in a new era of positivity with "Go The Extra Smile." Fitting, considering Nike's ever-presence on the world's tracks and roads.
Bringing the uplifting message to life is a two-piece offering, fronted by the Air Max 90, Air Huarache, and Air Force 1. Regarded as three of the brand's most iconic silhouettes, having this trio at the forefront of this rollout makes perfect sense.
Nike's Air Force 1 comes with a simplistic design, maintaining the shoe's traditional white leather base and pairing it with black accents. A triple stack of smiley faces sits towards the heel in a bronze thread that compliments the gum-colored sole.
Similarly, the Air Huarache is dressed in black and white with contrasting pops of yellow and red at the heel and lining. This time around, the smiley face motif sits oversized on the tongue.
Finishing the pack is a brightly colored Air Max 90, dressed in yellow suede and leather. Black and white accents frame the colorful midsection, with a single smiley-face sitting above the Swoosh and the new slogan adorning the laces.
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