The best labels aren't necessarily always the most popular - take under-the-radar label ONU, for instance. Founded very recently in 2016, ONU is an apparel company focused around everyday wear, using performance fabrics and manufactured through sportswear construction techniques.
ONU's second collection consists of five pieces for men and another five for women, designed by veteran designer Christina Lao. Staying true to ONU's ethos as a company, the entirety of the collection is engineered to perform well in a variety of environments, such as the collection's breathable rain shell with a waterproof rating of 20k mm.
ONU's second collection will be launching January 26, exclusively through their website.
For more on under-the-radar brands, be sure to check out what we thought was the best under-the-radar brand of 2016.