Highsnobiety

The PUMA Speedcat sneaker is a Y2K shoe coming in faster than an notification from BlackBerry Messenger in 2004.

No really, the PUMA Speedcat may just race past adidas' Samba shoe as the best lifestyle shoe of 2024 (or at least 2025). The emerging hype around this racing shoe is partly due to PUMA's celebrity ambassadors stepping on the gas — what other brand has endorsement deals with RiRi and Rocky at the same time?

But what's really giving the PUMA Speedcat a boost right now is its forward-looking design, as a sneaker originally designed for hardcore F1 racing that just so happens to give off a ballet flat vibe, merging two contemporary trends at once.

It's a hard shoe with a soft spot that gives it this sexy unisex appeal.

The PUMA Speedcat is also battle-tested: originally released as a lifestyle shoe in 1999 after being worn by F1 drivers throughout the ‘80s and ‘90s, the original Speedcat sneakers survived burnout even before it hit the mainstream market.

Your Highsnobiety privacy settings have blocked this Instagram post.

Finally, on June 29, the Speedcat launches in the United States at retailers like KITH, atmos, END, Sneakersnstuff, and other specialty sneaker stores.

So buckle up because the Speedcats are about to go on a world tour circuit, having already raced into specialty markets.

In January 2024, for instance, PUMA made a pit stop in Korea with a pop-up that also revealed an upcoming Speedcat shoe made in collaboration with buzzy designer JUUN.J, slated to drop in August 2024.

These upcoming PUMA Speedcat shoes are dressed up in suede and comes in black or red colorways, which reference early-2000s racing uniforms that would have skidded perfectly into any motocross-themed lookbook today.

Your Highsnobiety privacy settings have blocked this Instagram post.

While everyone from Supreme to Craig Green has been tapping into motocross and racing-inspired apparel, PUMA has been running laps around the circuit. Ever since ASAP Rocky was hired to be the creative director of PUMA's F1 line in 2023, he has turned Y2K-era PUMA silhouettes like the Mostro into race-ready steppers fit for an avatar in Gran Turismo.

Cool girls like Emily Ratajkowski have already been giving the PUMA Speedcat-like sneakers a spin around the block. The numbers on the scoreboard don't lie.

In May 2024, PUMA reported it has been growing sales within the last quarter thanks to these retro shoe styles.

With so many Sambas on the track today, Adidas most popular flat shoe might be loosing speed with a fashion forward crowd.

Maybe the PUMA Speedcat will leave Sambas eating dust?

We Recommend
  • Coperni Made PUMA Shoes Wildly Futuristic Again
    • Sneakers
  • The Normalization of the Wild Sneaker-Loafer
    • Sneakers
  • PUMA's Beautifully Beastly Shoe Is an Easy Flex for A$AP Rocky
    • Sneakers
  • Plain PUMA? No, Genius Fashion Shoe
    • Sneakers
  • PUMA’s Slimline Race Shoe Got an Upgrade
    • Sneakers
What To Read Next
  • New Balance's Chunkiest-Ever Running Shoe Goes Full HOKA
    • Sneakers
  • adidas' Stan Smith Is so Stylish It Even Makes Square Toes Look Good
    • Sneakers
  • Bella Hadid Anoints the It-Sneaker of the Summer
    • Style
  • Sandy Liang & Salomon Drop the Ultimate Girlhood Sneakers — Again
    • Sneakers
  • It's BRAT Summer, Sure. But Softies Get (and Want to Look) Hot, Too.
    • Style
  • How Marc Jacobs' Favorite Smiley Sweater Became Streetwear History
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.