[UPDATE] April 23, 2018 09.51 a.m. CEST: After much speculation, Rihanna has confirmed that her Savage x Fenty lingerie line will be dropping soon.
Taking to Instagram, the Bajan singer shared a few promotional clips, including one with the caption “We bout to light this up sis!!? ... introducing @SAVAGEXFENTY lingerie coming soon. sign up now at SAVAGEX.com !!”
Those who sign up will be asked you to enter your name, e-mail address, size (varying from 32A to 44DD for bras and XS to 3X for "undies") as well as your birthday.
While no exact drop date has been given, you can keep tabs on what's occurring via Rihanna's social media channels as well as the official Savage x Fenty Instagram account.
Now, read the original report below.
Already creating a line of women's apparel and footwear with FENTY PUMA by Rihanna and a complete makeup line with FENTY BEAUTY by Rihanna, the global superstar is now reportedly working on a lingerie line in conjunction with El Segundo-based brand TechStyle Fashion Group, according to WWD.
Sources suggest that this new lingerie line is viewed as a key strategic move in TechStyle’s efforts to file for an initial public offering, as the company had been previously named JustFab but changed to TechStyle in 2016 to solidify the parent company as a tech-based, brand-building platform handling all back-end functions, including media, which has raised about $300 million to date.
Lloyd Greif, president and chief executive officer of Los Angeles investment bank Greif & Co., speculated on the move, saying, "What they want to do is show growth. The key to going public is having a growth track record or having growth in their windshield, not in the rearview mirror of the company so I’m sure the Rihanna brand play would be to convince the market that the company has strong growth ahead because IPOs are all about growth ahead."
A launch date for the line has not been revealed yet, however, sources say TechStyle has been working on the project for more than a year, with samples already produced.
For additional details, be sure to read the full story on WWD.
Now, check out Rihanna’s SS18 FENTY PUMA blend surfer and motorsport hype.