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Rihanna took to Instagram to drag Snapchat after the social media platform posted an advert it later said “made light of domestic violence.” Following her reaction, CNN reported that Snap Inc. had lost $800 million due to the backlash.

The platform removed the ad (which you can see in the Tweet below) and swiftly issued an apology to the BBC yesterday. “The advert was reviewed and approved in error, as it violates our advertising guidelines,” Snapchat said. “We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.”

In addition, TMZ reports that Snapchat has reached out to the National Network to End Domestic Violence.

The advert, which is for a game, asked users if they would “rather slap Rihanna or punch Chris Brown,” in an apparent reference to Chris Brown’s conviction for assaulting Rihanna in his car in 2009 while they were dating.

Snapchat’s apology was immediately criticized on social media, and now the company is feeling the wrath of RiRi herself. Posting on Instagram Stories, the Barbadian singer and actress said she’d “love to call it [the ad] ignorance, but I know you [Snapchat] ain’t that dumb.”

“This isn’t about my personal feelings, cause I don’t have much of them,” she continues. “But all the women, children and men that have been victims of DV [domestic violence] in the past and especially the ones who haven’t made it out yet… you let us down!”

“Shame on you,” she adds.

Snapchat has yet to respond to Rihanna’s comments, but the share price of the app’s parent company, Snap Inc., fell 0,58  (4,02 %) in the immediate aftermath. Snap’s stock closed down 1 percent on Friday.

In other news, FENTY Beauty’s latest commercial shows that lipstick isn’t just for women.

  • Photography: ANNE-CHRISTINE POUJOULAT / AFP / Getty Images

Daniel is the editor of Highsnobiety Life. He grew up in north of England but is now based in Berlin.

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