Style
Where the runway meets the street

Location: Seoul

Month: May 2018

Key Looks: A strong option here is in slide #3 where our man has pulled off Gucci Princetown slippers with the tiger/heart appliqué, but styled them out super casually with a tracksuit and Led Zeppelin tee. Going for a completely different vibe is the murdered-out dude in slide #9 who has used his Y-3 footwear to inform the rest of his ’fit, complementing his solid sci-fi-esque silhouette and edgy accessory game.

However, the winner from this set is the young guy in slide #4. The electric pink stitching on the jacket really makes the whole outfit pop and the accents on the jewelry haven’t gone unnoticed either.

Editor’s Notes: Our photographer on the ground Daniel Luna has been capturing the inimitable street style of South Korea’s capital and the flexes from the last month do not disappoint. We’ve been invested in Seoul’s fashion scene for a while now. Our first documentary, Counterfeit Culture, looked at the booming counterfeit goods market and we’ve also covered Soul10, a traveling exhibition of 10 of the strongest South Korean brands from Seoul Fashion Week, which is currently housed in Berlin’s ANDREA MURKUDIS store.

Stay tuned for the June drop to see how Seoul adapts to the heat. Let us know who you think had the best ‘fit in the comments.

Words by Max Grobe
Associate Fashion Editor
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