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Kanye West and adidas appear to have another regionally locked trio of YEEZY Boost 350 V2 sneakers on the way.
This latest release would follow the pattern set by this year’s March release, which included a “Clay” 350 V2 colorway for North and South America, “TRFRM” for Europe and Africa, and “Hyperspace” for Asia and Australia.
This time around, we can expect another grip of kicks, including a “Lundmark” colorway for North and South America, “Antlia” for Europe, and a “Synth” version for Africa, Asia and Australia.
Local drops are historically a smart way for sneaker brands to increase the perception of exclusivity around their products. “The ‘success’ of YEEZY has always been about scarcity: the more limited the release, the more value,” noted industry analyst Matt Powell to Highsnobiety. “As long as releases are made in limited quantities, sales should be good.”
Stay posted for more information as it arrives.