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After the Fall 2014 “Nightfall” collection follows for Holiday 2013 the 10.Deep “Midnight” collection, which we can present for the first time in detail here today. The New York brand continues to stay true to its look, while presenting a fresh mix of easy to wear classics next to more bold graphical-driven apparel and accessories. Tropical and camouflage patterns continue to be heavily used, next to the sports and Olympic Games theme that seems to have been one of the main inspirations of the new season.

“This first delivery of the core collection explores the future bend of this idea.  Stark black-and-whites sit in contrast with colors reminiscent of the pale glow cast by neon signs.  Plaids, botanical prints and paisley patterns mix with black dip-dye processes as an opaque nod to the rising darkness.  And Japanese text is mixed with our usual iconography in an homage to Neo Tokyo, the fictional city that served as a secondary visual inspiration for the delivery.”

The first products of the new 10.Deep “Midnight” collection will go on sale tonight at 11:59 p.m. EST in the 10.Deep online store.

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