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Continuing our coverage of street style from around the globe, we traversed the streets of Seoul throughout the month of May to bring you a smattering of South Korean steez. Once again proving their rapid ascent to fashion heavyweight, the city’s finest expertly mixed casual with high-end, blending recent releases like adidas Originals’ “Midsummer Metallic” with a seersucker suit. Although relatively new on the scene, the city steers clear of neighboring countries’ style like Japan’s always-popular Americana inspiration. Both men and women could be seen in classic and hype releases, such as the Nike x Riccardo Tisci Air Force 1 “Beige,” Virgil Abloh’s defunct PYREX VISION, Rick Owens Geobasket sneakers and more.

Enjoy our first installment above and stay tuned for next month’s iteration. In the meantime, check out the 20 Korean brands you need to know.

Director of Content Strategy

Brock Cardiner is Highsnobiety's Director of Content Strategy. He oversees Highsnobiety's editorial approach across platforms & mediums. Brock splits his time between Berlin, Los Angeles and New York.

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