Sneakers
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The former Vice President of Marketing at adidas Originals (and currently the Senior Vice President of Sportswear at Under Armour) took to Instagram yesterday to show off the actual sneaker the Three Stripes created in collaboration with Kanye West way back in 2006, three years before the Nike Air Yeezy.

An exclusive product in the most literal sense of the word, the one-of-one collaboration looks nothing like the Photoshop job featuring the Graduation-era bear logo that circulated a week ago. Instead, we’re treated to a stamp of The College Dropout bear on the tongue, with the colorway continuing throughout.

Incidentally, the sneakers were created at the same time as West’s collaborative Nike Air Max 180, which also featured The College Dropout bear’s likeness, adding further depth to adidas and Nike’s rivalry, alongside West’s involvement with both brands.

In other news and independent from both brands, Yeezy released his “I Feel Like Kobe” tee this morning. Shop it below.

Director of Content Strategy

Brock Cardiner is Highsnobiety's Director of Content Strategy. He oversees Highsnobiety's editorial approach across platforms & mediums. Brock splits his time between Berlin, Los Angeles and New York.

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