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For Spring/Summer 2017, Pharrell Williams and G-Star RAW are reinterpreting the 3D G-Star icon that celebrated its 20th anniversary in 2016, courtesy of the new G-Star Elwood X25 campaign. The project is in turn a translation of unrestrained self-expression captured in 25 prints, curated by Pharrell and drawing inspiration from original checks, camouflages and traditional patterns from all over the world.

“The 25 prints are an expression of true creativity,” says Pharrell. “They give the wearer the freedom to choose for themselves, and by doing so, empower them to decide who they want to be and what they want to wear.”

To showcase the collection, we find Williams and model/artist Marte Mei van Haaster in a vibrant industrial and pastoral scenario, further bringing the spirit of the campaign to life.

The G-Star SS17 Elwood X25 collection will be in stores this month.

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