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The FW17 women’s and couture shows are long gone, and the SS18 menswear season is looming on the horizon — London kicks off on June 9 — so what does that mean? Yep, more fashion shows. Now is Cruise and Resort season, which basically means billion-dollar luxury giants take it in turns to fly editors round the globe to watch ever more outrageous fashion shows, in the hope of out-Instagramming their luxury rivals.

Resort and Cruise collections are timed so that they stay on the shelves the longest — giving them the longest time possible to sell before they get marked down at end-of-season sales — and that means the houses go out of their way to make them as hyped as possible. Hence all the stupendous showmanship.

Dior showed last week, so now it’s Louis Vuitton’s turn to try and create the biggest social media splash possible.

The Location

Resort and/or Cruise shows (whatever you wanna call them; they’re two words for the same thing) are all about next-level, far-out settings — just think of all those spectacular photo opps — and LV’s latest extravaganza was no exception.

Moving on from the Niterói Museum in Rio de Janeiro and Bob Hope’s Hope Estate in Palm Springs, LV touched down in the Miho Museum, an hour’s drive outside of Kyoto in Japan. FYI, the building’s designer, I. M. Pei, designed the stunning glass pyramid in the Louvre.

The Clothes

#LVCruise Finale. Watch the show by @nicolasghesquiere now at louisvuitton.com

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What about the actual clothes? Well, we all know Nicolas Ghesquière is a huge fan of Japanese culture — remember when he cast Final Fantasy XIII characters for the house’s SS16 campaign? — and this show was very much a love letter to the nation. Ghesquière referenced Samurai armor, traditional Japanese prints and Kabuki makeup, throwing them all together to create a dizzying luxury spectacle.

A closer look at the #LVCruise 2018 Collection by @nicolasghesquiere. Watch the show now at louisvuitton.com.

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Most notably, though, the collection featured pieces designed by OG Japanese designer Kansai Yamamoto, who once dressed David Bowie, and was the first of his country’s designers to make the leap to Paris Fashion Week. Rei Kawakubo, Yohji Yamamoto and Kenzo Takada would later follow in his footsteps.

Yamamoto designed a range of sequined dresses and bags for the house — the latter will no doubt fly off the shelves when hardcore Ghesquière fans get the chance to throw their money at them.

The Guests

Fitting for a Far Eastern fashion show, Nicolas recruited Korean and Japanese models Doona Bae and Rila Fukushima to walk in the show. Apart from that, the show was light on mega-celebs — although Kansai Yamamoto was seen flossing an absolutely outrageous red suit at the show. My man.

With Kansai Yamamoto ❤️⛩ #lvhongkong #lvcruise #kyoto #mihomuseum @louisvuitton

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For more globe-trotting fashion antics, check out what went down at Dior’s star-studded Resort 2018 show in the Californian desert.

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