Many shops are trying to stay relevant in the ever-crowded retail market by launching their own editorial projects, but Berlin art-fashion magazine 032c is doing the exact opposite with its in-house line of trendy merch.
While previously the mag nodded to the ever-growing motorcross trend, the latest 032c collection is all about every street style star’s guilty secret: smoking.
While we are definitely not endorsing smoking, it’s hard to deny that the lowly-but-deadly cigarette’s place in pop culture — it’s a prop, an easy way to appear nonchalant, rebellious, cool.
Elsewhere, the Berlin high fashion magazine has created caps for a fictional pirate society, and huge blankets out of the cover of its amazing Raf Simons retrospective issue.
Here’s 10 of our favorite merch pieces from one of our favorite mags out there.