It's no secret that branding on the Air Jordan 1 has evolved over time. No longer will you find the original "Wings" logo on the ankle collar, as now Jordan Brand has decided to swap it out for a simple "Air Jordan" branding hit. This change has been around for a few seasons, and now JB is poised to present another branding update for the iconic silhouette.

As seen here on this Chicago-inspired colorway, the AJ 1 now features a new "Nike Air" logo on the heel. The red, white and black pair then welcomes tumbled leather at the ankle collar and via the red panels throughout, as Swoosh tagging is present alongside, in addition to the Jumpman logo on the tongue.

Equipped with the newly-implemented "Nike Air" tagging on the heel, what are your thoughts on this new Air Jordan 1 and the branding update in general?

Also, who's looking forward to the Air Jordan 1 Retro High OG Banned releasing this weekend?

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.