ASICS launched its latest running innovation, the MetaRide, with an invite-only test run on the streets of Tokyo last weekend.

Billed as one of the Japanese brand’s most important innovations in its 70-year history, the MetaRide was built specifically to make long runs easier. The runner is precision-engineered to minimize movement in the ankle joint, where most energy is expended, and said to reduce energy loss by 0.04 percent. That might sound small to non-runners, but over long distances the gains are considerable.

The Tokyo launch event began with a 5-kilometer trial run to Tokyo Tower, followed by the official unveiling at a nearby venue.

On stage at the event, ASICS president and chief operating officer Yasuhito Hirota said, “We believe this new technology has the potential to disrupt the world of long- distance running. Our athletes and runners have told us that the MetaRide is already transforming how they train, race, run, and recover. This is just the beginning of a new era for ASICS, as we bring the best innovations to our fans while attracting a new generation of runners.”

Check out images of the ASICS MetaRide and the test run above. The shoe can be purchased for $250 over at the brand’s online store.

Words by Daniel Pearson
Life Editor

Daniel is the editor of Highsnobiety Life. He grew up in north of England and is now based in Berlin.

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