atmos and ASICS Arrive to the Party With the GEL-Lyte III “Birthday Dinner”
The ASICS GELL-Lyte III continues its birthday celebration, and for this latest execution, Japanese retailer atmos joins the party. As atmos has a well known preference for vibrant colorways when collaborating with sneaker brands, this time the direction is slightly more pared-down for the “Birthday Dinner” edition. The minimalist color scheme will drop on July 25 at select ASICS accounts, and of course at atmos.
ASICS and atmos also cooked up a promotional video for the drop, which you can peep below.
Also check out the full pack of 25th anniversary GEL-Lyte III models that ASICS put together.
