Held at Cristobal Balenciaga's Parisian salon, the show opened with a series of quintessentially Demna looks: matte black bodysuits, worn by models in Daft Punk-esque masks that obscured their entire face.
The austerity of the show quickly gave way to pageantry (it's Couture Week, after all). Kim Kardashian — un-masked, of course — stepped onto the runway, setting the stage for a parade of celebrities recruited to debut Demna's latest.
Dua Lipa debuted a highlighter yellow frock with an impressive train; Naomi Campbell gracefully maneuvered the runway in a sculptural gown with a massive hoop skirt; Nicole Kidman was draped in liquid foil.
There was also Bella Hadid, who worked her magic in an emerald column gown, and Selling Sunset's Christine Quinn, who sparkled in a sequined creation.
The obvious juxtaposition between the anonymous, monochrome models that opened the show and the world's most famous faces, on full display for the audience, seemed to serve as a statement on the increasingly blurred lines between fashion and pop culture — a phenomenon Demna has expertly maneuvered through his longstanding relationship with the Kardashians and Kanye West.
The celebrity cameos also recalled Balenciaga's Spring/Summer 2022 show, a runway disguised as a red carpet. In both instances, celebrities become just as — if not more — important than the clothes, a testament to Hollywood's ability to generate trends, it-items, and designers-of-the-moment.
It's a mutually beneficial set-up: Kim K's runway walk is the talk of Twitter and Instagram, impassioning both Balenciaga customers and the influencer's fans. In Demna's world, all press is good press — and with star power comes spending power.