Highsnobiety

Thanks to Balenciaga, the phrase "you're trash" may actually come off as a compliment now, especially if the person's carrying the brand's new trash bags. Literally.

Balenciaga is preparing to launch its infamous "Trash Pouch," a handbag that Demna, the brand's creative director, happily admitted is directly inspired by the humble garbage bag.

Coming in blue, black, and white color options, Balenciaga's latest in-house handbag looks almost identical to the trash bags I pass by during my commutes into the city.

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First debuted during the maison's Fall/Winter 2022 show, Balenciaga's Trash Pouch totes calfskin leather, matching strap... and a staggering $1,790 price tag (ouch).

"I couldn't miss an opportunity to make the most expensive trash bag in the world because who doesn't love a fashion scandal?" Demna said when premiering the Balenciaga collection.

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Well, mission accomplished.

Balenciaga is known for sending the world into a frenzy over its wild products. Remember the destroyed Paris sneaker? Seven-layer parka? Vibram toe shoes?

So, it wasn't shocking to see the internet in an uproar again over Balenciaga's damn-near $2,000 trash bags, leather or not.

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"This is getting out of hand," one user stated under Highsnobiety's Instagram post. Another said, "Whoever buys this needs to be thrown out in it."

The comments continued: "Balenciaga is a social experiment and y'all are losing" and "Ye finna put his touch on it, so it'll be 3k," in reference to Kanye and Demna's perpetual bromance.

Oh, and I can't forget my personal favorite: "It's a CINCH. Some will be GLAD to own this bag, but they will have to pay a HEFTY price."

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At the end of the day, what exactly even is Balenciaga's Trash Pouch?

Genius? Free marketing? A glitch in the simulation? Further proof of Balenciaga's superpower to make unfashionable products fashionable? A chance for the brand to reclaim its #1 hottest brand rank? Flat-out trolling?

At this point, I'm going to go with all the above for $1,790, Alex.

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