Football kit reveals used to be a last minute affair once upon a time, but now they've almost turned into a the drip-feeding of every club’s jerseys that began before the last season had even finished.
First comes the home reveal, then the away kit, then the third and, if you’re lucky, sometimes even a fourth.
But, if last season's kits are anything to go by, then we're in for another treat because they were incredibly good. Great, in fact.
From Liverpool’s iridescent squiggly third kit and basically anything Venezia FC dropped (regardless of their league position), to more sublte strips from the powerhouses like Manchester City and Juventus, Europe (and further afield) was awash with plush on-field looks.
Now though, as the season gets underway, we thought it was best to rank our favorites as soon as possible and update the list as new bits arrive, because there's just too many good kits to go 'round.
Arsenal (Away)
Arsenal's away jersey is quite the room-divider, but for us it's a sure fire banger. Inspired by the map of Islington (where the club is based, for our American readers) the kit features slaloming black lines atop a vibrant yellow-green backdrop. To be honest, this certainly isn't one for the traditionalists, but we like it.
Chelsea (Home)
Thanks to some regulations and, quite frankly, a big mix up, Chelsea's new home jersey is actually sponsor-less, which is nice. Inspired by the 90s, the strip pays tribute to team's 1997/98 season where they took home the UEFA Cup Winners' Cup.
PSG (Away)
PSG never fails to deliver sartorially and its 2023/24 away jersey is proof. The red-blue horizontal band across the middle of the shirt is a nod to the French champions' home colors, while epochal symbols of the French capital, the Eiffel Tower and the fleur-de-lis, are ever present.
Venezia (Pre-Match)
Venezia's penchant for a stylish kit knows no bounds, so much so that their pre-match attire is now making these damn lists too. The green, orange, and black striped jersey is said to be a tribute from the club to the soul of the city inspired by its people. Then again, its home jersey is pretty fire too.
FC Porto (Home)
Few teams continually deliver great kits quite like FC Porto, but since teaming up with New Balance in 2015 it's gone up another level. For 2023/24, the Portuguese side's blu and white stripes provide the perfect starting block for asymmetric consistency throughout, from the crew collar, down into the cuff, sloping from left to right on the front down into the shorts and finally sock banding. Perfection.
Liverpool (Home)
We're not entirely sure whether Trent Alexander-Arnold and Mo Salah's good looks are deflecting what is essentially another plain red Liverpool home jersey, or whether it's actually just pretty nice. Whatever the reason, we're into it, either way.
Bayern Munch (Away)
Bayern's third kit is the epitome of less is more. An off-white base with pops of burgundy might not scream Munich, but it bloody looks good, that's for sure.
Ajax (Away)
It's very rare that Ajax lets you down when it comes to nice kits and its wavy away jersey for 2023/24 is further proof of that. Another banger that'll look as good off the pitch as it does on it.
Manchester United (Away)
Two decades on from the last time the club wore vertical stripes, Manchester United revisits an iconic design synonymous with the club in its infancy. Perhaps this season they can replicate their success of yesteryear too?
Real Madrid (Home)
Classic with a twist is the name of the game for Real Madrid this season, as Los Blancos reveals its predominantly white home strip, with pops of gold and navy. Hala Madrid!
Bayern Munich (Home)
We're kinda into jerseys that look like training kits and Bayern's alternative white and red home kit is exactly that. Switching things up from predominantly red to predominantly white, this new 2023/24 look features an iridescent pattern at the base of the white, as the crest, logo, and sponsor adorn a vibrant red. Wunderbar!
Manchester United (Home)
While this might look like any other Manchester United jersey from afar, look a little closer and you'll see the iconic red rose in a geometric pattern, a motif inspired by the bridge between Manchester and Salford that was built during the industrial revolution. Quite nice, ya know.
Borussia Dortmund (Home)
Imagine how good Jude Bellingham would've looked in this kit next season if he were staying. But, alas, he isn't. Still, at least Dortmund will look fresh in this vibrant little Puma number without him.
Juventus (Home)
The stripes on Juventus' home jersey might make you reach for your specs, but rest assured they're supposed to be fuzzy. Designed to “evoke the individuality and artistry of the players on pitch," the 36-time Scuddetto winners' epochal home look has been revamped for 2023/24 and is said to be inspired by a zebra. What the relevance is there, we're unsure, but it looks good, so who cares?
Manchester City (Home)
PUMA kits are inherently not very good (sorry), but since they started making Manchester City's kits in 2019 they've slowly been upping their game. 2023/24's home jersey might look like any other Citeh kit from afar, but upon closer inspection you'll soon realise the devil is in the detail. That thick nineties-esque collar? Corr!
Arsenal (Home)
Arsenal's 2023/24 home jersey is inspired by the kit worn by the Gunners during their 2003/04 "Invincibles" season 20 years ago. Red and white makes up an inherently classic Arsenal look, as a lightning bolt pattern flows vertically from top to bottom. The crest, adidas logo, and three stripes down each sleeve all feature in gold, and the team’s record of 26 wins and 12 draws over 38 games in that season is etched into the side of the authentic version of the kit.
AC Milan (Home)
We aren't sure whether AC Milan's PUMA home jersey is actually good, or we're just fans of seeing Olivier Giroud modelling it. Perhaps it's a little bit of both?
Real Madrid (Away)
We're big fans of all-black kits. Huge fans, in fact. From the blacked-out adidas stripes down either sleeve to the neat embroidery on the collar, Real Madrid's 2023/24 away jersey is, without doubt, a banger.
Walthamstow (Home & Away)
Okay, this one's a little left-field but here us out. Walthamstow FC, the Isthmian League North Division team, has teamed up with the iconic Arts & Crafts pioneer William Morris to incorporate the legendary designer’s Yare print from 1892 onto its home and away jerseys. Better still, it's made by Admiral too, which is never a bad thing.
This article was first published on May 26 and updated on August 2.
