BlocBoy JB, better known for his Drake-assisted track "Look Alive," has slammed the popular video game Fortnite Battle Royale for co-opting his viral  "shoot dance" without credit.

"Everytime somebody does my dance dey give credit to Fortnite," he tweeted, yesterday. "But dey ain't create nothing but da game basically so dey taking money and credit for my shit dats crazy." In a follow-up tweet, he added, "Dey love our culture but hate our color."

While fans of the game readily create their own dance parodies, Fortnite's developer and publisher Epic Games has come under attack in the past for using uncredited moves in its games.

In July, Chance the Rapper took to Twitter to write, "Fortnite should put the actual rap songs behind the dances that make so much money as Emotes." He reasoned that black creatives are rarely given chance to monetize on the things they create, writing "I would love to be able to buy Hype and also be purchasing Look Alive."

Let us know your thoughts on BlocBoy JB's call-out.

Elsewhere, J Cole tears up during emotional tribute to Mac Miller.

What To Read Next

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.