We’ve already shown you staff kits from the likes of Berlin's The Store, London’s Goodhood and Vancouver’s Livestock, and now we turn our attention to Seoul's multi-brand menswear destination, BOONTHESHOP.
Since its inception in 2000, BOONTHESHOP has played a directional role in shaping Seoul's position as a global fashion destination. This store's lifestyle-meets-fashion concept was the brainchild of Shinsegae and creative director Milan Vukmirovic, and rumor has it that BOONTHESHOP is G-Dragon's favorite store in Seoul.
Over the years, it's become one of Seoul's go-to fashion destinations, stocking an eclectic array of fashion and lifestyle products, including brands such as Alexander McQueen, Maison Margiela and French design brand LEXON.
Having already magnified Seoul's riotous lesson in impeccable steez, it made sense to stop by Seoul's achingly hip fashion outpost to see what BOONTHESHOP's staff is wearing.
Name: Yeunjae Lee Occupation: VM Director Brands: Molly Goddard, Sacai Instagram: @yeunjaelee
Name: Joon Moki Cho Occupation: Head Womens' Buyer Brands: Charles Jeffrey, VETEMENTS Instagram: @mokiizzo
Name: Kei Lee Occupation: Senior Buyer Brands: Saint Laurent, Charles Jeffrey, Vans Instagram: @keilee83
Name: Aaron Seong Occupation: Buyer Brands: Craig Green, Marni, Pherrow's Instagram: @aaronseong
Name: Mihyun Keem Occupation: Floor Manager Brands: VETEMENTS, Midnight Studios, Nike Instagram: @bohemihyun
Name: Jisook Jang Occupation: PSR Manager Brands: Marques Almeida, Koche Instagram: @9791jjss
Name: Jeffrey Jin Occupation: Social Media Marketing Brands: MIHARAYASUHIRO, Alexander Wang for adidas Originals Instagram: @jeffreyjin9
Want more street style inspo? Take a look at Seoul's latest fake, DIY streetwear trend here.
Related Shopping Tips