Teenage vampire heartthrob, Robert Pattinson, has just been revealed as the new face of Dior Homme's ready-to-wear collection for FW16.

Designed by Kris Van Assche, this is the first time that the label has employed the populist tactic of using a Hollywood star in its fashion campaigns. It's not completely out of character, however, as Pattinson has been the face of the house's fragrance range since 2012.

Shot by Chanel main man Karl Lagerfeld (who looks more like a vampire than Robbie ever could), the black-and-white campaign will go on global display on April 1.

Check out uncensored behind-the-scenes footage of Robert Pattinson shot for Dior Homme Fragrances.