Highsnobiety
Fear of God / Nadav Kander

Finally, Fear of God and adidas' collaborative Fear of God Athletics line is here. Nearly three years after the partnership was first announced, way back at the tail end of 2020, Fear of God founder Jerry Lorenzo has finally revealed what he's calling the "third pillar" of Fear of God, standing tall alongside with the brand's vaunted mainline collections and world-conquering Essentials sub-label.

To be clear, the Fear of God Athletics campaign that debuted late on November 28 is not the world's introduction to FOG Athletics, not exactly.

There was that one headline-worthy runway show at Los Angeles' Hollywood Bowl earlier this year, for instance, where FOG Athletics gear was styled alongside FOG's latest in-house collection — you know, that ol' thing? The shindig that ended with Pusha T rapping in head-to-toe FOG Athletics?

Your Highsnobiety privacy settings have blocked this Instagram post.

Jerry Lorenzo himself has also offered snatches of FOG Athletics' vision in interviews and impromptu social media teasers, even revealing the first collaborative product not too long after the initial announcement by way of a low-key pop-up in Shanghai.

But this new campaign is the first proper FOG Athletics debut, foretelling the official release date of November 30, where the collection will be available to shop in-person until December 3 at 751 S Mission Rd.

Absurdly stylized imagery tastefully trickles out sepia-toned glimpses of Fear of God-branded goggles, jerseys, and hoodies. Models clad in earth-hued athleisure stroll unbothered through shin-high water, faces obscured by visor-laden caps, torso-swallowing capes, and knit beanies.

They clasp leather backpacks and shapeless shoulder bags, looking all the world like nomads scouring Tatooine for a pick-up game.

Underfoot, the sporty shoes that Fear of God and adidas have been painstakingly perfecting for years, despite occasional leaks. The sneakers are sculpted but soft, ready to ball but also humbly unassuming, content to lounge.

If it all feels a little YEEZY, that's no mistake. Kanye certainly taught Lorenzo, who worked for a spell as one of Ye's in-house stylists and de facto tastemakers. The FOG runway show was one of the first events to lure reclusive Ye out of hiding in early 2023, too.

But Fear of God is also its own distinct animal, not an offshoot of someone else's ideas. Lorenzo's label has honed its output razor-sharp over the past decade and it's entirely in its own lane.

Whereas Fear of God a decade ago was ripped shirts and skinny jeans, Fear of God today is crisp lines and louche tailoring. You might see shades of Ye's adidas YEEZY line in the beige hues and all-day ease of FOG Athletics but the label's sophisticated shapes demand closer inspection.

FOG Athletics is a complete ready-to-wear collection, luxurious in nature but utilitarian in ethos. Comparisons to the first YEEZY SEASON collection, the high-end sportswear offering that Ye and adidas produced in 2015, are inevitable.

But though it's not so far-fetched to view FOG Athletics a spiritual successor to the adidas YEEZY line, it's incorrect to posit that one begat the other.

Your Highsnobiety privacy settings have blocked this Instagram post.

“This is a role that is unprecedented in its very nature and nuanced attribution that it defies all titles and traditional definitions," Lorenzo said when the Fear of God Athletics partnership was confirmed back in December 2020.

"This is a fearless move where shared vision and conviction are at the heart of the accretion of two brands shaping sports and culture, with the purpose to truly multiply our nuanced strengths to revolutionize the performance basketball industry forever."

Big promise. But if anyone's capable of fulfilling it, it's Jerry Lorenzo.

We Recommend
  • adidas
    Adidas Originals’ Soccer Collection Is an Ode to the World’s Most Stylish Game
    • Street Style
    • sponsored
  • Fear of God Jerry Lorenzo wears a black coat and gold jewelry in front of a red backdrop
    Jerry Lorenzo on Fear of God's Long-Awaited adidas Line
    • Style
  • Fear of God Athletics' first collection, designed by FOG founder Jerry Lorenzo & adidas
    Up Close With Fear Of God Athletics
    • Style
  • adidas simpsons shoes november 2023
    Without Further A-D’Oh, a New Simpsons x adidas Collection
    • Sneakers
  • adidas LFSTLR Collection
    The adidas LFSTLR Collection is a Win for Fashion and Football
    • Street Style
    • sponsored
  • Image on Highsnobiety
What To Read Next
  • Image on Highsnobiety
    MM6 Is Arguably More Margiela Than the Maison
    • Style
  • CDG Play's Spring/Summer 2024 collection of cardigans, sweaters, shirts, and K-Way jackets
    Can You Have Too Much CDG Play?
    • Style
  • Diesel's FW24 milan fashion week runway show
    Diesel's Y2K Vision Has Melted Away
    • Style
  • adidas YEEZY Slides, YEEZY Foam Runners & YEEZY BOOST 500 sneakers in adidas' March 2024 restock
    adidas YEEZY's March 2024 Drop: Everything to Know
    • Sneakers
  • hot wheels
    Generational Speed: the History of Hot Wheels and Its Racing Origins
    • Design
    • sponsored
  • Sha'Carri Richardson holding Jacquemus' black leather Nike Swoosh handbag
    Jacquemus' Latest Nike Collab Is Swoosh Genius
    • Style
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.