Anchored by a fresh selection of advanced footwear, Williams' SS22 collection evokes all the stylistic cues that've become a signature of his Givenchy vision.
Chunky gold and pearlescent jewelry winks out amidst subtly opulent layering pieces realized in muted monochrome shades, speaking to Williams' predilection for refined silhouettes amped up by OTT accessorizing.
Speaking of accessories, starring supermodel Kendall Jenner is nearly outshined by Givenchy's new statement bag: the bourse-style Kenny. Its unfettered facade is shaped by plush leather, puckered at the top and broad by the base, an air of quiet luxury interrupted only by thick G-Cube locks, another classic Williams touchstone.
The Kenny becomes triply impact when issued in flashy layered mega-sequins, transforming into a kind of opulent oyster.
Smith's work, translated to illustrative shirts and jackets in Williams' collection, isn't the center of attention in the lush minute-long campaign video, despite its arresting appearance.
Instead, the painterly apparel, urbane tailoring, beefy shoes, and sumptuous accessories are all united in a stylized presentation that gives equal credence to the people wearing the clothing and the pastoral backdrops that surround them.
As such, the resulting imagery imparts a mood instead of merely selling product. It's all about atmosphere, much like Williams' tenure at Givenchy.