homecoming-lagos-merch (17)

HOMECOMING, Nigeria's premiere cultural moment, gets all the best merch. In 2022, the festival debuted collaborations with everyone from Off-White™ to Cactus Plant Flea Market and the 2023 HOMECOMING collabs hit no less hard.

Held the first weekend of April 2023, HOMECOMING is to Lagos what Coachella is to Palm Springs, except infinitely more cultured and considered.

This year, like every year, there were panels interspersed with performances from some of music's biggest up-and-comers — HOMECOMING 2023 featured Spotify Nigeria record-breaker ODUMODUBLVCK, Ayra Starr, and Odunsi The Engine (last year's edition featured recent Highsnobiety cover star Central Cee).

Your Highsnobiety privacy settings have blocked this Instagram post.

Another big draw, obviously, is the merch. HOMECOMING knows what it's doing here, so much so that it's opening a permanent space within Lagos boutique Alara, where it'll presumably offer some well-curated goods from affiliated brands.

Your Highsnobiety privacy settings have blocked this Instagram post.

2023 brings a swath of new labels into HOMECOMING's fold, including Stüssy, Casablanca, AWAKE NY, longtime HOMECOMING peer Patta, AMBUSH, and Drake's Nike-affiliated imprint NOCTA, to name a few big partnerships.

Given that NOCTA in particular doesn't really do collaborations, pretty impressive gets all around. Just goes to show HOMECOMING's relevance.

Exclusively revealed to Highsnobiety, the HOMECOMING 2023 collection will soon be available via HOMECOMING's web store, though festival attendees got first dibs over the weekend, as you'd expect.

All of the aforementioned brands are at the height of their creative powers, with labels like Stüssy currently redefining the demarcations of a contemporary clothing brand while brands like Casablanca further smudge the line delineating "streetwear" and "luxury" fashion, a nebulous descriptor that's already on unsteady legs.

On the contrast, HOMECOMING feels like it's coming along as strong as ever.

To return to the Coachella connection, setting aside culture and quality of conversations happening therein, HOMECOMING is handily winning the merch game, as you can tell. Coachella ain't getting exclusives from the world's biggest brands, that's for sure.

We Recommend
  • Patta Got Love For Lagos, Lagos Got Love For Patta (EXCLUSIVE)
    • Style
  • Patta x Stüssy Is a Family Affair & Beyond (EXCLUSIVE)
    • Style
  • Back to Reality With Studio Nicholson Spring 2024 (EXCLUSIVE)
    • Style
  • Snake! UNIQLO Revived Classic 'Metal Gear Solid' Merch
    • Style
  • NOCTA's Next Nike Collab Might Make Golf Cool
    • Style
What To Read Next
  • sacai & Nike's SS25 Hybrid Sneakers Are a Trail-Ready Surprise
    • Sneakers
  • Pharrell's Tiny Louis Vuitton Bag Is a Secret Millionaire Flex
    • Style
  • Inside A$AP Rocky's Debut Fashion Show, Where Everyone Dressed Like A$AP Rocky
    • Style
  • Story MFG.'s ASICS Sneakers Are Humble Perfection
    • Sneakers
  • Nike's OG Running Shoe Is Reborn as a Wild Hybrid Air Max Sneaker
    • Sneakers
  • Lucien Clarke Made DC Shoes’ Best-Looking Skate Sneakers In a Decade
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.