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Located in the trenches of Williamsburg, Brooklyn, Idol is an independent men’s shop that places a strong emphasis on cult designer and streetwear labels. Launched by Daniel Franco, Wei Du and Alex Kasavin, the store is known for being one of the first in NYC to focus heavily on contemporary Japanese brands like C.E, Undercover, Takahiro Miyashita The Soloist, visvim, Hender Scheme and Neighborhood. A hotspot for the city’s most fashion-forward denizens, other core stock includes a consistent seasonal rotation of Raf Simons, Rick Owens, ACRONYM and Haider Ackermann.

Peep what the guys who run Idol Brooklyn show up to work wearing on the regular, then check out what the folks are rocking over at Tokyo’s GR8, London’s LN-CC, Los Angeles’s Wild Style and Moscow’s KM20.

Name: Daniel Franco
Occupation: Co-Owner
Brands: Takahiromiyashita The Soloist (mask), Haider Ackermann (shirt), Rick Owens (tank), m.a+ (belt), Undercover (jeans), m.a+ (boots)

Name: Wei Du
Occupation: Co-Owner
Brands: Loro Piana (hat), visvim (jacket), Yohji Yamamoto (T-shirt), m.a+ (belt), Taichi Murakami (pants), Taichi Murakami (shoes)

Name: Alex Kasavin
Occupation: Co-Owner
Brands: Hender Scheme (hat), Chrome Hearts (earrings), Cav Empt (disguise), Raf Simons (shirt), Takahiromiyashita The Soloist (T-Shirt), Haider Ackermann (pants), visvim (shoes)

Check out all the fake designer gems we found while shopping in Tbilisi, Georgia. 

  • Photographer: Thomas Welch / Highsnobiety.com
Words by Nico Amarca
Fashion Editor, North America