Tokyo’s diverse retail scene gets another addition in the form of a new runner’s store concept from the ever-inventive folks at United Arrows. EN ROUTE opened last month in Tokyo’s Ginza area and aims to blend city casual with contemporary running wear, creating an environment that presents itself as half shop, half training center. The lofty space was furnished by Schemata Architects with oversized seating and industrial materials including FRP piping, steel frames and wood to create the “running station” which floats between the ground and first floor. Treating the store as a training space, EN ROUTE also includes a shower room for use by all post work-out shoppers. Clever indeed.
En Route Ginza: 1F, 3-10-6 Ginza, Chuo-ku, Tokyo