Highsnobiety

They say it's the most wonderful time of the year. The famous line proves even more true when Joe Freshgoods drops around the holidays.

The Chicago designer is back dabbling in the New Balance 990 series again, blessing fans with a 990v4 pack of three sneakers. Yep, that's three 990v4 colorways.

Titled "1998," Joe Freshgoods' 990v4 pack is inspired the influence of 90s hip-hop as well as the era's overall impact on culture. For one specific reference, JFG references Hype Williams' iconic movie Belly. The film is praised to this day for its timeless visuals and a star-studded cast, including DMX, Nas, Method Man, Taral Hicks, and Tionne "T-Boz" Watkins.

Your Highsnobiety privacy settings have blocked this Instagram post.

In continuing his renowned storytelling, Joe Freshgoods celebrates the film's glory, starting with the colorways. Joe Freshgoods' 990v4 sneakers come in "Intro" (white and black), "Keyshia Blue" (blue and black), and "Outro" (black and white), nodding to Belly's memorable scenes like Keyshia's screen-stealing moments that landed her on everyone's crush list.

Joe even gifted the 990v4 sneakers to Mr. Williams, who "can't wait to wear Keyshia Blue" iterations. I can't blame him. The dark blue upper against the icy laces? Chef's kiss.

On the sneakers, classic New Balance branding joins Joe Freshgoods' logos and the collection's "1998" name referencing Belly's release year.

Your Highsnobiety privacy settings have blocked this Instagram post.

As far as constructions, Joe Freshgoods' 990v4 sneakers see suede moments overlapping sleek patent and mesh panels, each dressed in their respective color palettes.

It looks like we're also in for more apparel, based on Joe Freshgoods' teasers. In the campaign, I noticed a leather jacket, more velour tracksuits, and what looks like a jersey as part of the potential clothing line-up.

Whether it be New Balance or Vans, Joe Freshgoods' collabs often aren't without some clothing pieces that are just as good as the sneakers. After all, the designer garnered his following with his famous bootleg creations. Each new project is just a reminder that he's still got it.

Your Highsnobiety privacy settings have blocked this Instagram post.

Now, the moment you've been reading for: the Joe Freshgoods x New Balance 990v4's release. Joe Freshgoods' collaborative sneakers are launching on Joe Freshgoods' website on December 11 via raffle. The draw ends on December 15.

With the raffle, those entering for the "Intro" and "Outro" New Balance sneakers will be able to choose between pickup or delivery. The "Keyshia Blue" 990v4s will also be available through the raffle but for pickup only at the Every Now & Then store in Chicago.

Say you miss the raffle? No worries. Joe Freshgoods' New Balance 990v4s will see a wider releasse at New Balance on December 22.

Your Highsnobiety privacy settings have blocked this Instagram post.

Joe Freshgoods fans may remember when shock-dropped his 993s, releasing them on Instagram. In other words, be ready for whatever even after the drawing, and "just make sure you rise above all this madness out here."

I thought it was the perfect time to pull out that Belly quote, as Joe Freshgoods' drops get unpredictable and crazy in some cases.

We Recommend
  • joe freshgoods new balance 1000 collab
    Joe Freshgoods & New Balance Are Keeping It 1000, Sneaker-Wise
    • Sneakers
  • WSR main dec 13 2
    From Stüssy to KAWS, Shop This Week’s Best Sneaker Releases
    • Sneakers
  • joe freshgoods new balance 990v4
    Finally, The Joe Freshgoods NB We've Been Waiting For
    • Sneakers
  • levi's new balance 580 releasee
    Levi's New Balance 580s Are a Colorful Holiday Treat
    • Sneakers
  • Carhartt WIP x New Balance 990v6 sneaker collaboration is dropping soon.
    Carhartt WIP's New Balance 990v6 Is Even Better Up Close
    • Sneakers
  • Image on Highsnobiety
What To Read Next
  • On Running's Cloudmonster 2 sneaker
    On's Beastly Running Shoe Is Now Even More of a Monster
    • Sneakers
  • Moschino Fall/Winter 2024 collection runway show
    Even Moschino Has Gone Quiet Luxury
    • Style
  • MM6 Maison Margiela's Dr. Martens shoe collaboration for Fall/Winter 2024
    MM6 Maison Margiela's Dr. Martens Are a Rugged Twofer
    • Style
  • A woman with blonder hair, faced hidden
    So, Who Is Pop Crave, Really?
    • Culture
  • DKNY x Highsnobiety
    You Can Take DKNY Out of New York, But You Can’t Take New York Out of DKNY
    • Style
    • sponsored
  • wsr main feb week 4
    From ASICS to PUMA, Browse This Week’s Best Sneaker Releases
    • Sneakers
*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to info@highsnobiety.com

Web Accessibility Statement

Titel Media GmbH (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, www.highsnobiety.com. Titel Media GmbH strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titel Media GmbH tests, remediates and maintains the Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.

Disclaimer

Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at accessibility@highsnobiety.com, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.