Earlier this week, John Mayer gave a revealing interview to GQ Style where he opened up on a range of topics, including sneakers. Mayer, a self-confessed sneakerhead, spoke of how he had planned an unofficial collaboration with Nike which would see him design a silhouette on the bespoke NikeID service before buying up every pair and releasing them via his own channels. It sounds ambitious — maybe even crazy — but true to his word, the musical artist appears to have followed through with the idea.
Posting on Instagram, Mayer shared images of an Air Max 90 with the caption, "Air Max 90 AIR MAYER 'Spirit Level.'" Furthermore, it looks as if the kick will be made available for purchase on July 29. The sneaker itself comes sporting a silvery upper, a speckled midsole, and a neon Max Air bubble.
"I think NikeiD is a little bit like iTunes University, where there’s this great resource that no one’s thinking to sort of hijack," said Mayer in the aforementioned interview. "I’m planning on hijacking NikeiD and really messing with that to where I’m gonna have my own Nike shoe that Nike doesn’t have to give me."
Props to big John for the ingenuity. Now check out his best streetwear moments.
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