Seoul's Juun.J has provided us with a look at his new SS17 pre-collection. The campaign is in turn categorized into key phases which recreate new items by mixing different aspects of Juun.J, as well as draw on '90s street and funky youth culture.

What is ultimately presented is an array of diverse silhouettes featuring graphics with interesting slogans amalgamating Juun.J's identity.

As is characteristic of Juun.J, the campaign is predominantly highlighted by various dark styles, in addition to pops of white, sea green and royal blue.

Look for Juun.J's SS17 pre-collection now at a dedicated pop-up store in Harrods. In addition to the pre-spring collection, visitors will find a collaboration with Japanese artist Hajime Sorayama and the FW16 collection.

Harrods 87-135 Brompton Rd Knightsbridge London SW1X 7XL, UK

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