kanye west lil pump iloveit challenge

It was only a matter of time before Kanye West and Lil Pump set the internet alight with another dance challenge. Following in the footsteps of Ciara’s “Level Up” and Drake’s “In My Feelings” the duo’s recent single “I Love It” which initially sparked a number of memes, has since grown into a full-blown dance-off.

The song, which dropped during the inaugural PornHub Awards, was aided by a Spike Jonze-direct video, and true to his avant-garde form, the absurd visuals sees the duo draped in oversized box-life figures and garments while uttering lyrics like “I’m a sick fuck, I like a quick fuck” and “I like my dick sucked, I’ll buy you a sick truck.”

Needless to say, the internet took a liking to it and have since followed suit with versions of their own. Check out a couple clips below.

Bring the sheet out

‘Bananas in Pyjamas’ anyone?

Came through drippin’

Entering the weekend like …

When the squad links up

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They really killed it!??? (?:@joeyreedofficial)

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Moonwalk on ’em

YEEZY Boost 350 V2 “Butter” Game on Point

What are your thoughts on the latest viral sensation?

In other news, BROCKHAMPTON drops ‘Iridescence’ merch. Cop here.

Words by Candice Nembhard
Staff Writer

A Berlin-based gal from Brum.