It looks like Kanye West might be planning to take over various newspapers today, including the New York Post, Los Angeles Times, and Chicago Tribune. In a barrage of Instagram posts, West shared what appear to be digital copies of front page copy wraps for nine US newspapers, all of them featuring the “WE LOVE” adidas YEEZY ad campaign.
The phrase “WE LOVE” is written in large, bold fonts across the front pages in Russian, English, Hebrew, Japanese, Spanish, Chinese, French, Arabic, Italian, Korean, and Hindi. Most papers also feature one of the campaign images that Highsnobiety reported on earlier this week.
While it was unclear at the time whether or not the front pages were real, the New York Post took to its Instagram to confirm that today’s paper would feature a YEEZY cover wrap.
The Post’s confirmation seems to suggest that the other papers posted to his Instagram might also feature the same front-page advertisement. The wrap coincides with the release of the YEEZY Boost 350 V2 “Triple White.”
The drop has been touted as the single biggest YEEZY release in history and a large step toward keeping West’s promise of “YEEZYs for all.”
At the time of writing, it’s still possible to purchase the “Triple White” YEEZY Boost 350 V2 from adidas for retail price.
People have begun taking to social media to share their copies of the New York Post and Kanye West’s advertisement.
Scroll through West’s posts below and let us know your thoughts on the ad campaign in the comments below.