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[UPDATE] December 6, 2017 4.13 a.m. EST: After reporting last night that Kanye West has replaced the traditional runway show with paparazzi pictures of Kim Kardashian, the YEEZY site has been updated to include a shoppable lookbook featuring both men’s and women’s pieces from YEEZY Season 6. Shop the collection here and check out the original story below.

Days ago we reported that Kim Kardashian West has been rocking Kanye’s YEEZY Season 6 styles for quite some time. This may seem like no big deal at first, but when you think that West chose to forego New York Fashion Week and a traditional runway show for his new collection, it further cements ‘Ye‘s genius in utilizing his wife and the paparazzi to showcase the latest YEEZY assortment.

Not only did Kim get bombarded by the paps — per usual — in the new ‘fits, but she also went one step further by highlighting the imagery — and more importantly the YEEZY Season 6 goods — on social media. Oh, and the looks weren’t just thrown together either. Mrs. West had a little bit of styling help from Carine Roitfeld.

The outfits and settings were also curated alongside one another, as Kim can be seen making her way around town running various errands, heading to meetings, and even setting out for date night.

As could be expected with Kanye’s YEEZY array, the musician/designer once again went with a neutral color palette, with styles being showcased in black, brown, grey and blue hues. All-new silhouettes include a trench coat, shearling jacket and high-waisted wide leg pants, alongside previous designs in spandex shorts and bra tops, among other items.

YEEZY Season 6 accounts for the first time ‘Ye has chosen not to show at New York Fashion Week, again, opting for a new and possibly more effective marketing strategy. For now, however, there is still no launch date for the collection.

In related news, Kanye is reportedly being sued for unpaid wages. Follow here to get the scoop.

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