Kid Cudi is the latest name to join adidas‘ roster of collaborators, and a collection of apparel and footwear is set for release later this year.
The first teasers arrived over the weekend in the shape of cryptic posters plastered across New York and Los Angeles which featured the image of a woman’s head with a burning moon inside.
The drop will mark Cudi’s second adidas partnership, after endorsing the brand with the Three Stripes and Foot Locker on a TRESC Run sneaker last year. The sneaker was part of the launch of adidas’ Asterisk Collective, an initiative that aims to empower local communities and positively impact mental health through creative collaboration.
The exact product line-up has yet to be revealed but adidas has created a page dedicated to the collab, where you can sign up for updates.
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