Sneakers
From the ground up

To celebrate the launch of Kiko Kostadinov’s first footwear collaboration with ASICS, we caught up with the Bulgarian designer in Dover Street Market’s Ginza outpost so he could walk us through his new take on the GEL-BURZ 1 sneaker.

Kostadinov’s Instagram followers will have an idea of the assorted references he pulls from daily life, more specifically his fascination with uniforms of construction workers and unassuming pedestrians.

“For both shoes, we haven’t actually used any references apart from ASICS’ own developments. The only references are the colors which relate directly to my seasonal collection, where the shoes live,” explains Kostadinov, whose new ASICS designs were informed by elements of the GEL-NIMBUS 20 and GEL-VENTURE 6. Kostadinov further explains the stealthy sneakers in his own words; “A silent combination of the best performance shoe ingredients. With ASICS’ history and dedication to constant improvement and contribution to sport performance, it’s really easy to become inspired and push something new. I came from a different angle and looked at their best products. I was pleasantly surprised to see the performance team is so fearless, even requesting from me to push my ideas further.”

Core-performance attributes allow Kostadinov’s collaborative sneakers to maintain an alignment with ASICS’ sporting background, while catwalk-ready color blocking add more appeal for the Dover Street Market crowd, who came out to meet and greet Kostadinov in Tokyo. The product launch was complete with an installation featuring live models.

Providing some insight into the future of the collaboration, Kostadinov noted to Highsnobiety “We are taking baby steps at the moment, due to tight deadlines, but I’m extremely happy with the shoes that we created in the past year. I hope it’s only the beginning of something that can grown into something more substantial.”

To stay updated, follow @Highsnobietysneakers on Instagram.

Vancouver-born, Berlin-based writer with a steady hand on the keyboard.

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