Brand: Kiko Kostadinov x ASICS

Model: ‘Tug of War’ sneaker

Key Features: A full-length, translucent pure gel midsole, a mesh upper with synthetic overlays at the toebox, a spiral logo instead of ASICS’ signature stripes on the medial and lateral sides, mismatched colors, asymmetric design, and ASICS branding on the tongue.

Release Date: tbc

Price: tbc

Buy: tbc

Editor’s Notes: Kiko Kostadinov, the Bulgarian designer whose first ASICS collaboration dropped in early 2018, recently took to Instagram to tease what will be his third project with the Japanese sportswear company.

The sneakers, which are as yet unnamed, look to follow in the footsteps of Kostadinov’s GEL-BURZ 1 and GEL-Delva 1, the latter of which is set for a Summer 2018 release. The latest sneakers were worn by models on the catwalk of his SS19 London Fashion Week show on June 10, suggesting they will most likely make their way to retailers for the SS19 season.

Interestingly, Kostadinov has opted to remove ASICS’ signature stripes from the medial and lateral sides and replace them with the brand’s spiral “a” logo. The overall design stays true to his previous projects, both of which were sporty with a touch of “dad shoe.” This design denotes the first time ever an ASICS sneaker will feature a pure Gel sole.

With no official information as to when we can expect this third installment of Kostadinov’s partnership with ASICS, we’ll just leave you with the images above.

Be sure to leave your thoughts on Kostadinov’s work with ASICS in the comments.

In other sneaker news, A$AP Rocky's signature Under Armour shoe surfaces in a new colorway.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

What To Read Next

  • Image on Highsnobiety

    Vandy the Pink’s Skeletal Clarks Are Getting Spooky Szn Started

  • Image on Highsnobiety

    It's a Mule, It's a Sneaker, It's Martine Rose's Nike Shox Collab

  • Image on Highsnobiety

    North West Becomes a Mini Ye With Her Pastelle Flex

  • Image on Highsnobiety

    NIGO's Vintage Clothing Archive Is, Apparently, Museum-Worthy

  • Image on Highsnobiety

    Tom Sachs' Nikecraft General Purpose Shoe Returns (Soon)

  • Image on Highsnobiety

    Dreaming of Tom Sachs' Latest Nikes? Nike's Got You Covered

*If you submitted your e-mail address and placed an order, we may use your e-mail address to inform you regularly about similar products without prior explicit consent. You can object to the use of your e-mail address for this purpose at any time without incurring any costs other than the transmission costs according to the basic tariffs. Each newsletter contains an unsubscribe link. Alternatively, you can object to receiving the newsletter at any time by sending an e-mail to

Web Accessibility Statement

Titelmedia (Highsnobiety), is committed to facilitating and improving the accessibility and usability of its Website, Titelmedia strives to ensure that its Website services and content are accessible to persons with disabilities including users of screen reader technology. To accomplish this, Titelmedia has engaged UsableNet Inc, a leading web accessibility consultant to help test, remediate and maintain our Website in-line with the Web Content Accessibility Guidelines (WCAG), which also bring the Website into conformance with the Americans with Disabilities Act of 1990.


Please be aware that our efforts to maintain accessibility and usability are ongoing. While we strive to make the Website as accessible as possible some issues can be encountered by different assistive technology as the range of assistive technology is wide and varied.

Contact Us

If, at any time, you have specific questions or concerns about the accessibility of any particular webpage on this Website, please contact us at, +49 (0)30 235 908 500. If you do encounter an accessibility issue, please be sure to specify the web page and nature of the issue in your email and/or phone call, and we will make all reasonable efforts to make that page or the information contained therein accessible for you.