Street Style is an ongoing series shot by Highsnobiety. See more here.
With post-Soviet chic currently experiencing a bit of a moment, it seems obvious that we'd brave the cold and venture east for our latest dose of street style coverage. Over the past year, Moscow retailer KM20's (short for Kuznetsky Most 20) name has cropped up regularly on these pages, having first teamed up with LA store-cum-label 424 on a three-piece collab before serving as a launch pad for Gosha Rubchinskiy muse Sever's first-ever collection.
Naturally, we were keen to get a better handle on what was going down at KM20, and so headed out to meet its staff, and more importantly, find out what threads they were currently rocking.
Name: Olga Karput Occupation: Founder and Owner Brands: VETEMENTS Instagram: @okarput
Name: Anna Binevskaya Occupation: PR Director Brands: OFF-WHITE, Nina Donis & Nike Instagram: @binevskaya
Name: Maria Frolova Occupation: Buyer Brands: VETEMENTS Instagram: @frenchfringe
Name: Alexandra Bogolyubskaya Occupation: Buyer Brands: Jacquemus
Name: Kirill M Occupation: Head of KM20.ru Brands: T'Aint by Ashish, Cottweiler & Reebok Instagram: @kirillperky
Name: Zhanna Doroftey Occupation: Stylist & Writer of KM20.ru Brands: Y/Project, AMBUSH, A-COLD-WALL* & Dr. Martens Instagram: @zhannadoroftey
Name: Andrei Korneiko Occupation: Store Manager Brands: Nina Donis, Gosha Ruchinskiy & Nike Instagram: @andreikorneiko
Name: Ivan Fadeev Occupation: Sales Assistant Brands: A-COLD-WALL* & Gosha Rubchinskiy Instagram: @xxvanyaxx
Name: Anna Kudinova Occupation: Cafe Manager Brands: Jacquemus Instagram: @annakdnv
Name: Vitaliy Nazarenko Occupation: Bartender & Model Brands: Gosha Rubchinskiy